The troubles continue! The Super League suffers another ‘blow’ and must change its name

THE REASON WHY YOU SHOULD CHANGE YOUR NAME

The project of the Superliga European, led by Joan Laporta and Florentino Pérez, with the backrest of To22 Sport Management, is experiencing a new and unlucky setback. Now, the contest that looks for to turn into a competition of continental football to level of clubs and that pretends “to break with the monopoly of the UEFA”, probably will have to change the name of the competition.

This is due to that the League of Denmark, known like the 3F Superliga, has received the “full approval” of the European Union and his authority of marks not to allow that another European tournament register the mark ‘European Super League Company S.L.’ Like commercial signature in the EU. This would constitute an infringement, since the ‘Superliga’ is a stamp registered and conjoint property of the Danish teams.

“We are very happy that the authority of marks of the EU have agreed that the mark ‘Superliga’ in the EU will violate the value that the Danish clubs have invested in the 3F Superliga. Always we have been against of the wish of the big clubs to create a new European league. It has to have opening and classification for the international tournaments of clubs through the national competitions”, aseveró Claus Thomsen, CEO of the Superliga Danish.

Still it can have appeal of the verdict of the European Union

In front of this situation, the project of the Superliga European confronts to a new stage, which consists in choosing a new name for the competition and register this mark. Of the contrary, will have to appeal the decision, something that apparently To22 Sport Management is had to do. Nevertheless, this would not have to be a big obstacle so that the project continue, since the past 21 December received the backrest of the Court of Justice of the European Union to carry out this project, which is taking increasingly forms